"One man can be a crucial ingredient on a team, but one man cannot make a team."

Kareem Abdul-Jabbar

Our team is a highly experienced group with over 80 years combined experience in media and sports management.

The team has previously worked for SFX, IMG, Wasserman, First Artist, Clear Channel and Live Nation. The 366 Group is making a difference in the sports marketing and management sector.

We have already established a professional, committed client base, that has the ability and character to make it to the top of their sports.

Our international network accrued over the years boasts numerous contacts and relationships, with the very best in their professions. We are a sports agency with our headquarters based in London, within reach of many top brands to work with commercially. Our team truly is a national outfit with staff based throughout the country alongside numerous international partners.

Our Core Values


There is over 80 years of sports industry experience within the senior management team alone.


We pride ourselves on working in a very professional and ethical manner across all areas of the business. We endeavour to build strong relationships and provide top level advice and guidance that benefits our clients, their families and partners alike.


We have a depth of resource across a number of business areas, with expertise across the board including player representation, commercial negotiations, sponsorship and endorsements, legal advice, media management, marketing, client mentoring, financial support, social media assistance and much more.....

Our Philosophy

The Team Sheet


CEO & Director

Sam Rush

Sam is an executive with 20 years’ experience in the sport and entertainment  sector. A former professional rugby player with Saracens and  qualified solicitor Sam has held the posts of COO at

COO & Director

Nick Andrews

Nick has 20 years of experience in the sport, advertising and entertainment sectors. A qualified solicitor, Nick has worked at renowned international law firm Bird & Bird before joining Clear Channel.

Senior Executive Assistant

Joanne Orme

Jo has more than 12 years experience in the sports industry where she has worked with high profile sports people and their families as well as a variety of corporate teams in the commercial world.

Senior Consultant

Jason Brightman

Jason has over 15 years of experience in the sporting and commercial sector, including player management and representation, negotiation of commercial interests and global sponsorship deals

Senior Consultant

Nick King

Nick is a highly experienced talent manager and legal advisor, having represented some of the most high profile sportsmen in the World as well as sports clubs and governing bodies.

Senior Consultant

Elliott Smith

Elliott is an highly skilled football consultant with over 15 years in the sport.  A former professional footballer in Scotland, Elliott also has over 12 years experience as a Director in the sporting and

Sports Agent

James Cross

James is an FA Licensed Intermediary and a PCA licensed ECB accredited cricket agent, with a wealth of experience in managing footballers and has a portfolio of players across all the divisions.

Sports Agent

Dave Gordon

Dave has extensive experience in the commercial sports world, starting with his time at global brand Puma where he forged great relationships with players and agents alike.

Sports Agent

Omari Williams

Omari is a skilled football agent with over 15 years’ experience within the sport. A former youth player for Chesterfield Football Club, Omari is also an experienced entrepreneur and award winning..

Head of Boxing Operations

Gordon Watson

Gordon is skilled & experienced in athlete management, with over 15 years' working in elite performance sports. As a former professional boxer Gordon has developed an eye for talent

Head of Recruitment

David Byrne

David (‘Budgie’) Byrne has held a successful football playing career for over 18 years, playing at clubs such as Millwall, Plymouth Argyle, Watford and Partick Thistle

Sports Executive

Reece May

A keen footballer, Reece provides valuable support to every member of the 366 team and provides assistance to the production of professional documents, client administration, Governing body regulations and client research

Speak with the Team