"One man can be a crucial ingredient on a team, but one man cannot make a team."

Kareem Abdul-Jabbar

Our team is a highly experienced group with over 80 years combined experience in media and sports management.

The team has previously worked for SFX, IMG, Wasserman, First Artist, Clear Channel and Live Nation. The 366 Group is making a difference in the sports marketing and management sector.

We have already established a professional, committed client base, that has the ability and character to make it to the top of their sports.

Our international network accrued over the years boasts numerous contacts and relationships, with the very best in their professions. We are a sports agency with our headquarters based in London, within reach of many top brands to work with commercially. Our team truly is a national outfit with staff based throughout the country alongside numerous international partners.

Our Core Values


There is over 80 years of sports industry experience within the senior management team alone.


We pride ourselves on working in a very professional and ethical manner across all areas of the business. We endeavour to build strong relationships and provide top level advice and guidance that benefits our clients, their families and partners alike.


We have a depth of resource across a number of business areas, with expertise across the board including player representation, commercial negotiations, sponsorship and endorsements, legal advice, media management, marketing, client mentoring, financial support, social media assistance and much more.....

Our Philosophy

The Team Sheet


CEO & Director

Sam Rush

Sam is an executive with 20 years’ experience in the sport and entertainment  sector. A former professional rugby player with Saracens and  qualified solicitor Sam has held the posts of COO at

COO & Director

Nick Andrews

Nick has 20 years of experience in the sport, advertising and entertainment sectors. A qualified solicitor, Nick has worked at renowned international law firm Bird & Bird before joining Clear Channel.


Colin Gordon

Colin has been a leading figure in the sports agency world for many years having co-founded Key Sports Management in 1999 and has established and maintained relationships with some of the sport’s most influential people worldwide.

General Manager

Joanne Orme

Jo has more than 12 years experience in the sports industry where she has worked with high profile sports people and their families as well as a variety of corporate teams in the commercial world.

Client Liaison

Lizzie Richardson

Lizzie is an experienced administrator with a background in the hospitality sector and sports industry. She joined 366 Group with Magna Sports Management, where she supported the firm’s founder in

Football Group Manager

James Beaumont

James is a former professional player with Newcastle United and Nottingham Forest as well as an England Youth International cricketer. He graduated with a 1st class degree in Professional Sports

Sports Agent

James Cross

James is an FA Licensed Intermediary and a PCA licensed ECB accredited cricket agent, with a wealth of experience in managing footballers and has a portfolio of players across all the divisions.

Sports Agent

Mark Aspinall

Mark brings over seven years of industry experience into the 366 family and recently joined the company after running his own football agency in Manchester where he represented several high profile clients.

Sports Agent

Matt Oakley

Matt had a decorated and illustrious playing career amassing nearly 700 senior appearances in English football, 250 of which were in the Premier League for Southampton and Derby County.  As a player, the former England U21 international

Sports Agent

Tobi Alabi

Tobi Alabi is an ex professional footballer who had his career cut short after suffering a cardiac arrest aged 19. With this life changing experience Tobi set up a cardiac health charity before setting up

Sports Agent

Steven Spencer

Steven is an ex-professional footballer having played for Sheffield United and FC United of Manchester before injury curtailed his playing career and opened up a different path of opportunities. With 15 years’ experience

Senior Consultant

Elliott Smith

Elliott is an highly skilled football consultant with over 15 years in the sport.  A former professional footballer in Scotland, Elliott also has over 12 years experience as a Director in the sporting and

Football Performance Executive

Anthony Aluko

Anthony is a UEFA Qualified Football Coach with 8 years coaching experience, 4 years Professional academy experience and 4 years + in elite personal player development. Anthony joined 366 Group following

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